The BSc (Hons) Digital Marketing at Arden University is a forward-thinking degree designed to transform students into industry-ready digital experts. Accredited by the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM), this course blends essential theoretical knowledge with hands-on vocational training. You will master high-demand skills such as SEO, Social Media Management, and Data Analytics while earning professional certifications alongside your degree to significantly boost your global employability.
In an era where digital presence is vital for every organization, this course offers a comprehensive deep dive into the modern marketing landscape. The curriculum is built around real-world application, moving beyond traditional textbooks to focus on the technical competencies employers actually look for.
Key highlights include:
Professional Accreditations: Graduate with a degree plus six industry-recognized certificates from the Digital Marketing Institute (DMI).
Vocational Learning: Engage in simulated industry scenarios, from crafting viral social media strategies to pitching full-scale digital campaigns.
Global Perspective: Study international case studies and receive mentorship from industry experts to understand how digital marketing operates across different cultures and contexts.
Career-Centric Focus: Includes a Digital Internship module to provide practical work experience before you even graduate.
This degree is delivered through a modular structure across three levels, ensuring a progressive build-up of expertise:
Level 4 (Year 1): The Fundamentals
Understanding Digital Marketing
Content Production
Audience Fundamentals
Managing Social Media
Building Digital Platforms
Resource Management
Level 5 (Year 2): Application & Practice
Digital Advertising
Search Engine Optimisation (SEO) and Copywriting
User Experience (UX) Design
Digital Marketing Campaigns
Research for Digital Marketing
Digital Internship (Work Experience)
Level 6 (Year 3): Strategic Leadership
Digital Marketing Analytics
Global Brand Management
Digital Marketing Strategy
Strategic Customer Experience (CX) Design
Digital PR
Digital Marketing Showcase (Final Project)
Course Requirements To be eligible for the BSc (Hons) Digital Marketing, applicants typically need to meet the following criteria:
Academic Entry: Minimum of two subjects at GCE A-Level (or equivalent), plus passing grades (C/4 or above) in three GCSE subjects including English and Maths.
Work Experience Route: If you lack formal qualifications, applications are welcomed from those with at least two years of relevant professional work experience and a strong motivation to study.
English Proficiency: If English is not your first language, an IELTS 6.0 (with no less than 5.5 in any band) or equivalent is required.
Alternative Entry: Students who do not meet the full degree requirements may be eligible for the Foundation Year entry route to build necessary academic skills.
Comprehensive professional support tailored to your international academic goals.
Connect with an admissions specialist today to explore your academic potential.
Digital Admissions Assistant