The BA (Hons) Business Management (Marketing) degree is a comprehensive programme designed to blend core business principles with specialist marketing expertise. Accredited by leading bodies like the CIM and DMI, this course focuses on both traditional and digital marketing strategies, ensuring you graduate with the skills needed to thrive in today’s fast-paced commercial landscape.
This degree is meticulously crafted for aspiring professionals who want to master the art of brand building and market positioning. Throughout the programme, you will explore how modern organisations function while gaining deep insights into consumer behaviour, data analytics, and global marketing trends.
Unlike traditional degrees, this course emphasises real-world application, allowing you to solve contemporary business challenges through practical assessments rather than just exams. You will also earn professional certifications from the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), providing you with a competitive edge and "job-ready" credentials upon graduation.
Qualification: BA (Hons) Business Management (Marketing)
Study Mode: Online or Blended Learning (UK Campuses)
Duration: 3 Years (Full-time) or 4-6 Years (Part-time)
Accreditations: CIM, DMI, and IOEE
Assessment Method: Assignments, presentations, and portfolios (No Exams)
Core Modules Include:
Level 4: Digital Skills & Professional Development, Marketing Dynamics, and People Management.
Level 5: Data Analytics & Management, Digital & Social Media Marketing, and Consumer Insights.
Level 6: Global Marketing, Business Transformation, and Marketing & Digital Strategy.
To be eligible for admission into the BA (Hons) Business Management (Marketing) programme, applicants typically need:
Academic Entry: A minimum of two subjects at GCE A-Level (or equivalent) AND passes at Grade C or above in three subjects at GCSE level (including English and Maths).
Work Experience Route: If you do not meet the academic requirements, Arden University welcomes applications from those with at least two years of relevant work experience and a strong motivation to study.
English Proficiency: If English is not your first language, an IELTS 6.0 (with no less than 5.5 in any element) or equivalent is required.
Alternative Qualifications: Access to HE Diplomas or other Level 3 qualifications are also considered.
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