The MSc Strategic Digital Marketing is a high-level postgraduate programme designed to transform students into expert marketing leaders. This course bridges the gap between creative branding and data-driven decision-making. It is dual-accredited by the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), ensuring that graduates possess the most current, industry-standard skills in SEO, Social Media, and MarTech.
This programme is specifically crafted for professional marketers aiming for senior leadership roles and career changers looking to enter the dynamic digital landscape. You will explore how digitization has shifted the relationship between organizations and customers, learning to build long-term brand equity through innovative digital tactics.
Key highlights include:
Dual Accreditation: Gain industry-recognized status from both CIM and DMI.
Practical Learning: Work on live client briefs and real-world marketing challenges.
Future-Proof Skills: Master emerging trends such as Artificial Intelligence (AI), User Experience (UX), and Big Data Analytics.
Career Ready: Develop a portfolio of digital artefacts, campaign plans, and a final Digital Transformation Project.
The course is delivered through a series of core modules designed to provide a 360-degree view of the modern marketing environment.
Digital Marketing Environment: Understanding the global landscape and digital disruption.
Building and Managing Digital Brands: Strategies for creating and sustaining brand identity online.
Contemporary Marketing Communications Planning: Mastering multi-channel communication techniques.
Big Data, Analytics, and Martech: Leveraging data to drive marketing efficiency.
Managing Customer & User Experience (UX): Mapping customer journeys and optimizing digital touchpoints.
Social Media Marketing: Advanced strategies for engagement and conversion across platforms.
Digital Transformation Project: A final capstone consultancy project where you apply your learning to a real business problem.
To be eligible for the MSc Strategic Digital Marketing, applicants should meet the following criteria:
Academic Entry: A UK Honours Degree at a minimum of second class (2.2) or an equivalent international qualification.
Professional Route: Applicants with an HND/HNC/Dip HE and 3 to 4 years of strong professional work experience (including managerial or supervisory duties) are encouraged to apply.
Work Experience Route: Candidates without formal qualifications may be considered if they possess at least 5 years of relevant managerial experience.
English Proficiency: * IELTS: 6.5 (with no less than 6.0 in any individual component).
TOEFL iBT: 90.
Note: Applicants who have previously studied in English may provide a Medium of Instruction (MOI) letter.
Comprehensive professional support tailored to your international academic goals.
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Digital Admissions Assistant